Ghana: C-CAD (UG3/Pilot)

Community-based communication interventions for increasing the blood donor pool in Ghana: a pilot randomized controlled trial

A mixed-methods pilot study to develop a novel docu-drama communication strategy, design WhatsApp messaging, evaluate the feasibility of a larger pragmatic randomized controlled trial of three communication strategies and assess acceptability of the communication strategies aimed to increase blood donation among first time blood donors within the catchment areas of the Southern Zonal Blood Centre in Ghana. This pilot study and future larger pragmatic randomized controlled trial are grounded in the PRECEDE-PROCEED implementation science framework.
Principal Investigators: Dr. Lucy Asamoah-Akuoko & Dr. Yvonne Dei Adomakoh identifier: NCT04783077